Press Eyewear

California, USA

Sustainable Style, West Coast Spirit

About Press Eyewear

Founded in the spring of 2024 by acclaimed CFDA designer Jeff Press, Press Eyewear represents a new beacon of luxury in the optical world. Born from a desire to transcend convention and champion exceptional quality, the brand embodies a modern American aesthetic deeply rooted in unparalleled craftsmanship. With over two decades of experience, including leadership roles at Morgenthal Frederics and Robert Marc NYC, Jeff Press brings his visionary approach to his namesake brand. The philosophy of Press Eyewear centers on presenting frames in their purest form, allowing beautiful, eco-conscious materials to shine while ensuring every piece is remarkably comfortable and uniquely expressive.

Press Eyewear is meticulously handcrafted in Japan, utilizing the finest eco-conscious materials available to reflect a profound commitment to sustainability. The collections feature pure Japanese titanium and exclusive custom Mazzucchelli bio-acetate, ranging from 6mm to 9.5mm in thickness. Engineering excellence is evident in the impeccable construction, which includes custom OBE flex hinges, custom wire cores, and tension hinges for optimal durability and fit. Each frame is outfitted with premium Zeiss bio-nylon lenses, ensuring superior optical clarity. The brand also celebrates natural materials, drawing on Jeff Press's extensive expertise in creating world-renowned buffalo horn eyewear.

The signature design elements of Press Eyewear are defined by a mix of bold aesthetics and subtle sophistication, inspired by the diverse cultural energy of urban life, iconic artists, and automotive elegance. The collections, such as Streamline, Dreamers, Legends, and Timeless, offer a fresh aesthetic that merges classic silhouettes with modern constructions. Distinctive features include sculpted, statement-making lines, bold facets, and precious plated metal details. By meticulously considering bridge fit and sizing for a global audience, Press Eyewear ensures that its visually captivating designs do not compromise on comfort, allowing wearers to exude confidence and creativity.

For those seeking to elevate their everyday look, choosing to buy Press Eyewear online or in-store guarantees an investment in true luxury and artistry. Customers are drawn to Press eyeglasses and Press sunglasses for their perfect balance of design, functionality, and exceptional comfort. The brand's dedication to sustainability and meticulous craftsmanship ensures that every pair of Press frames offers enduring durability and exclusivity. By combining high-quality, eco-friendly materials with accessible luxury pricing, Press Eyewear empowers individuals to build a unique eyewear collection that reflects their personal style while supporting environmentally conscious, expertly crafted design.

Experience Press Eyewear

Visit our Montgomery, NY boutique to try on the full Press Eyewear collection. Our expert opticians will help you find the perfect frame.