Woow Eyewear

France

Playful French Design

About Woow Eyewear

Founded in Paris in 2011 by Nadine Roth and Pascal Jaulent, the visionary co-founders of FACE A FACE, WOOW was created as a playful and vibrant sister brand. Born from a desire to transform everyday eyewear into a celebration of joy, the brand seamlessly blends British eccentricity with French elegance. Conceived in a Parisian design studio, WOOW was imagined for the adventurous, the spirited, and the optimists who believe personal style should never be taken too seriously. The brand's philosophy centers on bringing positive energy to daily life, offering a trendy, chic, and slightly off-beat aesthetic that challenges conventional eyewear norms.

WOOW frames are meticulously handcrafted in Italy, ensuring the highest standards of luxury optical manufacturing. The brand utilizes premium materials, primarily focusing on high-quality acetate and durable stainless steel. This combination allows for exceptional comfort, longevity, and the realization of their vibrant color palettes. The manufacturing process involves intricate detailing, such as galvanic tints, intense neon shades, and openworked acetate designs that reveal metallic elements like colorful talismans. By marrying traditional Italian craftsmanship with innovative material applications, WOOW delivers frames that are not only visually striking but also structurally sound and comfortable for all-day wear.

What truly sets WOOW apart is its signature design element: a secret, motivational message embedded in the temple tips. Written in a vintage typewriter font inspired by classic round keys, phrases like "Get Out," "Super Chic," or "Rock Me" literally speak to the wearer, adding a deeply personal and humorous touch. The brand is renowned for its bold use of color, asymmetric impertinence, and architectural shapes that challenge the laws of symmetry. Recently nominated for the prestigious SILMO d'Or award for their "SUPER TACTIC" sunglasses, WOOW continues to push boundaries with designs that merge angles and curves, proving that glasses are no longer just a pair—they are an attitude.

For those looking to buy WOOW eyeglasses online, the brand offers an unparalleled mix of personality, exclusivity, and premium craftsmanship. Customers choose WOOW frames because they provide a unique opportunity to express individuality without compromising on luxury quality. Whether you are searching for vibrant WOOW sunglasses to make a statement or comfortable, durable optical frames for daily wear, the collection delivers exceptional value. The handcrafted Italian construction ensures lasting durability, while the distinctive, joy-inducing designs guarantee you will stand out. Investing in this brand means embracing a lifestyle of optimism and sophisticated fun, making them a perfect addition to any curated eyewear wardrobe.

Experience Woow Eyewear

Visit our Montgomery, NY boutique to try on the full Woow Eyewear collection. Our expert opticians will help you find the perfect frame.